Embracing the Future of Social Media Marketing
How are you preparing your social and marketing team for AI? There are plenty of AI tools out there, but not all of them are useful.
Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk about social media, search, and how AI can play a bigger role in your strategy.
Gain valuable insights into virality, social media trends, and emerging AI technologies, and learn how to seamlessly integrate these technologies into your team’s workflow.
Trends come from forces, and forces are the big cultural shifts we see. As a result, the moment or signals emitted by these forces become micro-subjects. –Jamie Gilpin, 05:43
In the world of SEO and search, search evolves quickly. Social media trends evolve just as quickly, whether it’s the platforms or just the way people communicate. Before, everything was written. Then it moved on to images. And now, video. –Loren Baker, 02:03
Social media infiltrates not only the entire customer journey, but also every aspect of the customer’s business. –Jamie Gilpin, 33:23
(00:00) – About Jamie
(02:03) – Evolving trends in social media and content consumption
(03:25) – Understanding the trend culture and influence of TikTok
(13:14) – The importance of having a business presence on TikTok
(19:51) – Opportunities to integrate AI into daily social media marketing workflows
(20:57) – Current discourse and applications of AI in marketing
(25:39) – Understanding the AI Support Tool
(27:16) – The Future of AI in Visual Content for Social Media Marketing
(33:39) – Intersection of social media and research in consumer studies
Resources mentioned:
Sprout Social – https://sproutsocial.com/
One of the biggest opportunities, I would say, and it’s synonymous with the challenge that we have within the marketing team, is that it’s so much easier to work independently in silos. Yet the real value, and more importantly, our customers expect all of these people to work together and deliver a seamless customer experience. –Jamie Gilpin, 6:52 p.m.
The worst thing you can do, from a customer experience and perception perspective, is not have a direct line to know when your customer is ready to buy. When they see something they want to buy from you and can’t find it. –Jamie Gilpin, 3:13 p.m.
This is the future of social, and that’s why I’m very excited about this space. It started in marketing, but it started as a tool for us to advertise something else – another channel through which we could get our message out. –Jamie Gilpin, 32:26
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Connect with Jamie Gilpin:
Jamie Gilpin, Director of Marketing at Sprout Social, is a marketing maestro who knows how to grow brands through technology. Her talent for building exceptional teams and generating revenue through ingenious strategies makes her a force to be reckoned with.
From lead generation to social media wizardry, Jamie’s expertise shines through. With an MBA from Northwestern University and a bachelor’s degree in public relations from Florida State University, she is a marketing dynamo who knows how to make things happen.
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamiegilpin/
Follow her on Twitter: https://twitter.com/jamiewo
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
