The authors would like to thank the CTO Office team, without whom this report would not be possible: Caroline Brown, Ed Burns, Abhijith Ravinutala, Adrian Espinoza, Heidi Morrow, Natalie Haas, Stefanie Heng, Kelly Raskovich, Nathan Bergin, Raquel. Buscaino, Lucas Erb, Angela Huang, Sarah Mortier and Nkechi Nwokorie.
Additionally, the authors would like to thank the extended team and collaborators: Deanna Gorecki, Ben Hebbe, Lauren Moore, Madelyn Scott, and Mikaeli Robinson; as well as the many subject matter leaders within Deloitte who contributed to our research, the Deloitte Insights team, the Marketing Excellence team and the Knowledge Services team.
