Image credits: Youtube
At today’s YouTube event, CEO Neal Mohan revealed that the platform is testing a new AI-powered generative tool in YouTube Studio that suggests video topics, making the brainstorming process easier for content creators.
Called “AI insights for Creators,” the inspiration tool will generate data-driven ideas about what audiences are already watching, Mohan explained.
He used Mahna Ghafori, a travel content creator, for example, claiming that her viewers are more interested in getting travel ideas. The AI tool suggests a video idea on the history of Portugal and recommends to its subscribers places in the region that it could highlight.
“The process of developing a video idea takes time, and it can feel a lot like guesswork until the video is finally released and the comments start pouring in,” Mohan said. “This idea is just a starting point for the creator’s process. Now Mahna is free to think about all the ways she will make the video in her own style.
The feature is currently being tested with select content creators. According to YouTube, in an initial test, more than 70% of respondents said “AI Insights” helped them with video ideas.
It will launch in YouTube Studio next year.