Benchmarking Research Highlights Shopper Willingness to Put money into Premium Knowledge Safety Companies
DALLAS, October 24, 2023 /PRNewswire/ — Parks Associates, a number one authority on shopper and market analysis, has launched its newest groundbreaking research, “Privateness and information safety for linked gadgets“, revealing that 54% of U.S. web households report experiencing an information privateness/safety challenge over a 12-month interval. This can be a 50% improve since 2018.
Primarily based on an in-depth survey of American Web households, The report reveals that 62% of sensible dwelling gadget homeowners specific apprehension about unauthorized entry and management of their gadgets. It additionally prescribes methods for sensible dwelling firms, producers and know-how suppliers to ease customers’ considerations concerning the security and safety of their information as they undertake and use extra linked gadgets.
Jennifer Kent, vice chairman of analysis at Parks Associates, emphasizes the essential significance of securing dwelling networks and linked gadgets to make sure the privateness of customers’ private information. “As we see rising considerations round information privateness and safety, it turns into essential for sensible dwelling business gamers and repair suppliers to prioritize shopper information apprehensions and redouble effort to safe their merchandise,” Kent mentioned. “After interoperability, the highest causes customers flip to sure sensible dwelling product suppliers are consumer expertise and belief – confidence that the corporate will deal with private information appropriately and confidence that the corporate will likely be current in the long run.”
Analysis from Parks Associates reveals that over the previous seven years, U.S. web households have doubled the variety of linked gadgets they use inside their houses. “Though progress in 2023 seems to be barely slower than earlier years, this may very well be attributed to shopper warning within the face of historic inflation, layoffs and looming recession fears,” Kent mentioned. “We anticipate gadget possession to renew its upward trajectory underneath extra favorable financial situations.”
This analysis research affords worthwhile insights into altering shopper attitudes in direction of information privateness. It examines customers’ wishes for enhanced privateness controls and their preferences for the way firms accumulate and handle their information. Moreover, the report explores what information customers are prepared to share for their very own profit and gauges their willingness to put money into premium information safety providers.
To rearrange an interview with one in all our knowledgeable analysts or to request particular information from this in-depth research, please contact (electronic mail protected) or name 972-490-1113.
About Parcs Related
Parks Associates, a woman-founded and authorized firm, is an internationally acknowledged market analysis and consulting agency specializing in rising shopper know-how services. Based in 1986, Parks Associates gives enterprise intelligence and analysis providers utilizing its proprietary methodologies developed over many years, together with quarterly surveys of 10,000 Web households.
The corporate’s experience spans many industries: dwelling safety and sensible dwelling, video streaming, broadband providers and pay TV, digital media and platforms, gaming, Wi-Fi and residential networks, linked well being, help, shopper electronics , dwelling management programs, vitality. administration and know-how options for the multi-unit (MDU), small and medium enterprise (SME) and industrial constructing markets.
Every year, Parks Associates brings collectively hundreds of leaders for its annual webinars and occasions. Agency hosts annual CONNECTIONS govt analysis and technique conferences™Linked Well being Summit, Good Vitality Summit, Good Areas and The Way forward for Video. http://www.parksassociates.com
Mindi Sue Sternblitz-Rubenstein
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SOURCE Parks Associates