Methodology
The 2023 World Advertising Developments Survey of World Enterprise Executives within the US, UK, Switzerland, Japan, Center East and Australia was surveyed in July 2022 with 1,015 senior executives. chief advertising officer, chief buyer officer, chief income officer, chief digital officer, chief progress officer and different associated titles and have been sampled throughout a variety of industries. Every respondent gave their perspective on quite a lot of subjects associated to the way forward for advertising within the subsequent one to 2 years.
Moreover, 23 govt interviews have been performed in September and October 2022. These executives at the moment maintain advertising management positions and their insights performed a key position in growing the insights on this report.
